MOVEMIC 88+ LAUNCH CAMPAIGN
The ask: Launch the MoveMic 88+—the world’s first wireless, direct-to-phone stereo mic with selectable polar patterns—in a way that would instantly resonate with filmmakers and creators. My partner and I developed a campaign featuring a documentarian testing the mic on his latest film, giving it built-in credibility while naturally showcasing its capabilities. I wrote all scripts and supporting copy, and led the months-long talent search.
Art Direction: Craig Nelson
100 YEAR CELEBRATION CAMPAIGN
The ask: Craft a unified voice for Shure’s 100th anniversary—one that resonated across key product audiences, from musicians and creators to conferencing. Over a multi-year effort with stakeholders from the C-suite down, we mined Shure’s extensive archives to tell a story about the power of sound and the brand’s century-long role in shaping it. I wrote the scripts and helped guide the final edit.
Art Direction: Craig Nelson
Product LAUNCH CAMPAIGN VIDEOS
SM4
BLX
MXW neXt 2
mxa901 AI PRINT campaign
Product Launch TRADE SHOW PRINT ADS
MXA901
MXA902
MXW neXt 2
