Google Pay 3.0 Launch CAMPAIGN
The ask: Energize the “Make It Happen” campaign for the launch of Google Pay 3.0 with fun, high-impact direct-response videos designed to drive app downloads. I concepted and wrote 30+ scripts built around the Make [Blank] Happen framework, each delivering a fast, clever hit of storytelling that spotlighted core features and made the product feel instantly useful.
Art Direction: Tim Harkins, Abby Lane, Tomi Rosanwo
Static Banner Ads
