My Rewards Case Study
My Rewards was the first automotive rewards program of its kind—and our creative direction helped turn it into a runaway success. In under a year, the digital ecosystem and email strategy we built helped push membership past the three-million mark. My partner and I brought this new division of General Motors to life and laid the foundation for the strong, sustained growth it continues to see today.
Member Testimonial Videos
The ask: Get skeptical drivers excited about My Rewards—oh, and do it on a tight budget. I led the development of a scrappy, member-driven campaign that tapped real users who couldn’t stop talking about the program’s benefits. With just still photography to work with, I conducted phone interviews and guided the edit to create authentic, enthusiastic praise straight from the people who use it.
Art Direction: Colleen Hill, Joe Anstett, Eric Schwartz, Aleona Pollauf
Awareness Videos
The ask: Spread the word about My Rewards through fast, benefits-driven videos. I led the concept for a series of motion-graphic and kinetic-type spots that introduced the program and delivered clear, high-level reasons to join.
Art Direction: Colleen Hill, Joe Anstett, Eric Schwartz, Aleona Pollauf
MEMBER MONTHLY Emails
The ask: Keep My Rewards members engaged, remind them how to use their points, and drive redemption. My partner and I led the team that developed a monthly cadence of brand-specific emails that made point totals easy to see while highlighting key benefits and simple ways to earn and redeem.
Art Direction: Art Direction: Colleen Hill, Joe Anstett, Eric Schwartz, Aleona Pollauf
