SOCIAL AI VIDEO
The ask: Create eye-catching social content for Buick’s latest lineup, merging the brand’s nature-inspired design with AI imagery and dynamic transitions to highlight its premium status.
Art Direction: Guillermo Gonzalez & Beth Soucie
2025 Buick Enclave Launch Videos
The ask: Using existing footage, create streaming spots that celebrate the craft and comfort of the 2025 Buick Enclave. For this project, I wrote the scripts, oversaw the edit, and directed Reese Witherspoon’s VO record.
Buick ENCLAVE REAR CAMERA SPOTIFY AD
The ask: There wasn’t one. This was a passion project that I wrote and had produced for our Buick client to demonstrate how we could sell “everyday” features through impactful storytelling.
