CAMPAIGNS
Own Your Getaway For Less
The goal: Sell RVs to people who think they can’t afford them. I co-led both the strategy and the creative development of this full-funnel campaign that illustrated how RV travel stacks up against the sky-high cost of traditional vacations.
Design + Art Direction: Brad Mamo, Jacob Gleason, Scott Maletz, Madison Eddy
Streaming Spot
Social Videos
Digital
Black Friday
The ask: Drive RV shopping traffic in the lead-up to Black Friday—a quick-turn challenge that required compelling incentives to motivate people to visit the store during a packed holiday season.
Design + Art Direction: Bianca Mammo, Scott Maletz
Digital
Van Life 101 Video Series