ACDelco Web Series
The ask: Encourage service centers, technicians, and mechanics to engage with ACDelco in a way that kept the brand top-of-mind without feeling like an ad.
My team created a web series hosted by TV personality Adam Genei, spotlighting the science behind ACDelco products in a fun, accessible way. I wrote the first season, establishing a format that became a fan favorite and ran for several seasons.
Art Direction: Steve Miller
Centennial Celebration Video
Magazine Spreads
